As you may know Nike being an athletic brand,
they would advertise for the sports world. They use players from different sports
like Lebron James in basketball, Tiger Woods in golf, the Jordan brand which is
a branch of Nike has Derek Jeter for baseball, Victor Cruz for the face for
football, and for cycling they have Lance Armstrong even though they terminated
the contract with him because they were “misled for more than a decade.” Nike released
a statement about Lance Armstrong stating that
“Nike does not condone the use of illegal
performance enhancing drugs in any manner. We love sport and believe in
the integrity of competition.
We terminated our contract with Lance Armstrong
in October 2012. We remain saddened after being misled for more than a decade.
Nike plans to continue support of the Livestrong
initiatives created to unite, inspire and empower people affected by cancer.”
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launched in May 2004 as a
fund-raising item for the Lance Armstrong Foundation (now known as the Livestrong
Foundation) founded by cancer survivor Lance Armstrong.
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