Ch. 5 - Developing a Global Vision

NIKE, Inc. WORLD HEADQUARTERS, Beaverton, Oregon

NIKE, Inc. WHQ reflects the innovative spirit, values and pride of a global sports company.  It’s more than just a place to work, it’s a comfortable and stimulating environment filled with full-service facilities designed to help you perform better. From leading-edge sports research labs and footwear and apparel design facilities to highly-touted childcare and pre school centers, Nike campus life reflects the company’s value and interest in its employee’s career growth and balance of work and family. Nike, Inc World Headquarters or WHQ is located in downtown Portland. NIKE, Inc 200-acre WHQ is located near Beaverton, Oregon – a suburb of Portland. Even though the Pacific Northwest is the birthplace of Nike, today the company operates in more than 160 countries and six continents. Bringing together 40,000 plus employees worldwide with each employee making their own contribution to fulfilling Nike’s mission to bring inspiration and innovation to every athlete* in the world.

EUROPEAN HEADQUARTERS, Hilversum, Netherlands

Nike’s EMEA (Europe, Middle East and Africa) Headquarters is located in Hilversum, just 16 miles southeast of Amsterdam.  With more than 1,400 employees, made up of 68 nationalities, the campus is an international melting pot where critical corporate HQ functions are housed to support over 75 countries across the EMEA region. The campus also features a fully equipped gym, a running track, basketball and tennis courts, and a football field. An employee store is open to sell NIKE product at a substantial discount, while two restaurants are open daily to serve up healthy food options. In keeping with Nike’s commitment to sustainability, Nike EMEA headquarters is an eco-
friendly building with a number of special features like

·         The roof is shaped to collect rainwater and is used to irrigate the gardens and flush the toilets saving the company over four million liters of clean water per year.

·         The heating and cooling system is revolutionary. In summer, a large water reservoir is heated by the sun and releases its heat over the winter. In reverse, the same reservoir collects the cold in winter to cool the building in summer.

·         The tennis and basketball courts are made from recycled training shoes. Using the Nike Grind program, Nike used around 4,000 pairs of shoes to make each court.

Greater China/Asia Pacific

Located in downtown Shanghai on Nanjing Xi Lu you’ll find the prestigious Plaza 66 Commercial Towers, where Nike Greater China makes its home. With annual revenue in excess of US $2 billion and, 2000+ staff, China by far is our fastest growing global market and Nike’s second-largest single market behind North America.
As the leading sports brand in China, Nike continuously push the limits of innovation and growth. Nike remains closely focused on bringing the brand closer to consumers, while creating platforms for Chinese athletes to pursue their dreams. In China, Nike is taking the retail experience to the next level, delivering true personalization and customization at every turn. Continued expansion of the retail network will only build stronger consumer connections that will feature our most innovative products – allowing Nike to strengthen the brand and enable a truly world-class shopping experience. Growth is all that Nike experiences in China.

Japan

 Nike Japan was established in 1981 and is consistently supported by the Japanese consumer making it the Japan’s leading global sports brand. Nike Japan directly operates nine retail stores and 16 factory outlet stores across the country, with the flagship store located in Harajuku. Through retail, Nike consistently delivers innovative apparel and footwear to its consumers.Nike Japan’s headquarters sits in Tokyo’s Shinagawa with a beautiful view of the Tokyo Bay that comes alive as the Rainbow Bridge lights up the night.