Nike has many retailers from physical retailers
to online retailers, but Nike also allows other stores to sell their products
therefore penetrating the market in many different ways. Nike has several ways
in where it reaches the consumer through physical stores. Nike has flagship
stores around the country called Nike Town for the corresponding state that is
resides in for example "Nike Town New York", and "Nike Town
Chicago", and others around the country. Nike Town offers everything that
is Nike, to its consumers ranging from Nike newly released sneakers and other
equipment ranging in several sports. Nike also has many "Nike Factory"
retailers around the country; these are Nike outlets that are usually located
in malls and outlets around the country. Nike also permits chain stores such as Finish
Line and Footlocker retailers to sell various products from Nike these products
consists of sweats, sweaters, and of course their sneakers once again mostly
focusing on selling their sneakers. Nike also has a online retailer Nikestore.com which offers basically
everything that is sold at Nike Town retailers.
At Nike Town retailers Nike offers an appealing
entrance at their retailers with a very athletic feel to the store. With the
store consisting of three colors mainly white and black with orange accents sometimes
even blue depending on promotions that might be going on at the time. As soon
as you walk in there are manikins sporting a jersey or even a t-shirt with the
athletic build, in some cases you might even see sporting equipment surely
depending on the section of the store you are in. When you walk into Nike Town
New York you are welcomed by 32 Heavy build mannequins each one sporting a NFL
jersey for every different team in the NFL, the mannequins all are heavily
equipped with padding, gloves, and cleats to look like the actual football
players in the NFL. This presentation was put into Nike Town New York
after Nike signed a contract with the NFL for the exclusive rights to make and
sell the official NFL jerseys. This promotion was built in to Nike Town New
York initially to promote the new Nike NFL jerseys to its consumers.
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