Nike’s way of persuading its consumers is kind
of different then what most companies do, for an example Nike town does not
offer discounts on their items. But if you was to go to a retail store like
Foot Locker House of Hoops, Finish Line, or even Champs Sports they offer discounts
quite often. Nike relies mainly on the sales associate of any of the stores I mentioned
previously to actually make the sale because it is harder to sell products when
there are not much discounts or even coupons. Nike tends to hire associates devoted to
providing as much information as possible specific
to consumer preferences wants and needs. Most employees of Nike have
an athletic background and because of the relationship that might have started
far before their careers started at Nike had such positive feedback they never
second guess supporting the cause of Nike. This is where a conversation a buyer
and seller might have concerning a specific activity, both familiar with the
activity the seller gains an advantage in knowing what benefits a certain
product can provide within a particular activity. In the midst of all that can
happen during one's shopping experience, Nike is highly skilled in their sales
process. So much that it doesn't seem like a sale but a favor or
service given or done for a customer after the interaction. |
| C.E.O of Nike ken Hicks in the August 20,2012 issue of Forbes Magazine |
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