 | |
| Kevin Durant sporting the Nike Fuel Band during the NBA 3 Point Shooting Contest |
Nike is mostly known
for its sneakers other than their other products such as clothing but Nike
decided to take a chance with another product it has been done before so I won’t
say it is new but it would e new to Nike. The product is called the Nike fuel
Band. This product targets the health enthusiasts it counts all of the
activities that the owner does such as running, walking all of the body
movements it counts. With the movement recorded it changes it to Nike Fuel, the
fuel is counted the same way for everybody no matter your age, weight or height
with that you can compete against friends. With the sponsors that Nike posses
they of course give the product to be advertised by the famous athletes under
Nike like Lebron James, Kevin Durant and so much more even Lance Armstrong
before they terminated the contract.
The fuel band has
grown to be very popular among the athletic population. The band has the
ability to show your progress on the computer even on your iphone/ipod in the
form of charts and graphs. It allows you to set goals for yourself and they
give you virtual rewards. The band allows you to play with friendly competition
and because everyone’s band calculates the same information it’s all equal. You
can challenge friends to beat their scores. It is mostly popular with the young
adults due to its design and it also is a watch, it targets the health aficionado
but it wouldn’t hurt to try and bring in other consumers with the fashionable
products. As
with all Nike products the Fuel Band boxing is made up of completely recycled
waste. Nike uses the colors green, yellow, and red in their graphs which shows
up on the actual item and on the box of the Fuel Band which the colors relate
to Red = Low Points, Yellow = Decent Amount Of Points, and Green = Good Amount,
these colors blend in very well with the sleek design of both the actual Fuel
Band and the boxing.
No comments:
Post a Comment