Nike has developed a
success story when it has to do with new products. Nike took a risk when they
named Jordan as a signature brand which came to be one of the most popular
sneakers until this day and shows no change in stopping anytime soon. Jordan is
known as the “best to ever play the game”. Now there are two players that are
known to be the best and their names are Kobe Bryant and Lebron James and as
you may have guessed Nike snagged them up also. Michael Jordan he has built a
legendary legacy in the sports world and a man with such success it would only
be fate for him to have built a legendary sneaker brand under Nike. Jordan has
been retired for the last nine years yet he manages to sell more sneakers now
under his name than before, not saying that he didn't sell many while
in his playing days which he did but one would ask what a wonderful job Nike
has done in keeping the Jordan brand afloat. Nike managed to release a new shoe
under the Jordan brand yearly even during the year he retired and then came
back to the sport. Now Nike has a tremendous amount of sneakers under the
Jordan line but the Jordan brand's success comes from the Jordan's retro line
which consist of "twenty-three" Michael wore number 23 sneakers which
carry a nostalgic significance to Michael Jordan's career which fans of
today still collect and buy due to its luxurious presence Nike has managed
to tag along to the best basketball player ever. Nike introduced a new shoe
which Jordan wore during the
Season yearly no
breaks.
Jordan sneakers with the years of release and order number
Now Nike
manages to re-release all these shoes which were once new products and they
still fly off the shelves sometimes they sell out so quickly
they don't manage to even reach shelves. Nike has took this key
role of a new product in their sponsors signature line and has managed to
carry this marketing strategy on with Lebron James: who has 11 signature shoes,
7 sub-line shoes, and a line or clothing and accessories, Kobe: who
started with Adidas
Lebron 11s
and changed to Nike and now has 8 signature shoes, 4
sub-line shoes, and also a line of clothing and accessories, and
Kevin: Durant: who now offers the "affordable" basketball shoe
retailing at $95 and is now up to his 6th signature shoe, and also offers
clothing and accessories representing this young basketball player and time and
time again Nike manages to sell these shoes right off the shelves. Nike is also
trying a new jab at this which failed with Dwyane Wade which they gave a
signature line to under Jordan Brand. Now Nike has recently signed two very
young basketball talents in Russell Westbrook, and Blake Griffin under Jordan
Brand which they hope to revamp the Jordan line under these two explosive
players.
Russell Westbrook announcement when he joined the Jordan brand
"Nike’s new campaign, “Possibilities,” inspires
viewers to push their limits and strive to reach new goals through a variety of
playful scenarios featuring an all-star cast of athletes and guest stars. Digital
and social media activations help viewers to #justdoit themselves through a
series of Nike+ challenges. The film begins with the line, “If you can run a
mile, run a race, run a marathon, outrun a movie star.” Different
challenges and scenarios emerge, each challenging characters in the film
— and the audience — to push themselves to new limits."
The film shows
basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon
Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation
Andre Ward. Actor Bradley Cooper narrates the film, which was directed by
the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris
Pine. As part of the
25th anniversary of ‘Just Do It," the inspirational message doesn’t
stop when the film ends. “Possibilities” seeks to inspire everyone in
their personal achievements through Nike+. The film is a challenge to the
audience, who can physically take part in the film’s concept through a series
of Nike+ challenges."For 25
years, we’ve been inspiring people to Just Do It,” Davide Grasso, Nike Global
Chief Marketing Officer. “With ‘Possibilities’ we’re taking 'Just Do It'
to a whole new place, showing people a new way to set goals and think about
their own athletic potential, then helping them to achieve those goals through
products, services and inspiration.”Viewers can
explore their own “Possibilities” through several activations, including Nike+ Running
and NikeFuel challenges. The Challenges feature on the Nike+ Running app enables runners
to set a distance goal, invite Nike+ friends to join and race to the virtual
finish line. Users can determine the Challenge’s name, mileage goal, time
period and participants, and a new chat feature allows friends to encourage
each other and share tips throughout the Challenge. Runners can stay motivated
by checking the live leaderboard to track progress and see where they
rank amongst their friends. From Aug. 20-Sept. 13,
runners using the Nike+ Running app can log their Nike+ miles towards winning a
once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run
concept. The Nike+
digital ecosystem has more than 18 million global members, and anyone who
engages in these Challenges will be encouraged to share their activity through
the hashtag #justdoit to ultimately help drive participants to realize new
possibilities.
