Nikestore.com is a major asset to Nike's portion of
sales. Anything you are interested in
Nikestore.com has got
you covered from the everyday walking or running shoe right down to the on
field cleats. This is not limiting itself to the t-shirts, comfy
pants, or just a plain pair of socks. Nike Inc. holds the advantage against its
competitors - weekly if not monthly releases of sneakers which gather in a
rather large amount of profit due to its large demand. Nikestore.com has its
own twitter handler which goes by @nikestore on twitter, it has separate
twitter handler for its several locations such as @NikeNYC, @21Mercer, Etc... -
@nikestore has a very reputable amount of "followers", @nikestore has
about 1.8 Million followers, this amount increases on a daily basis and is also
not including the people who don’t have twitter accounts yet still visit the
@nikestore page. Nike's approach to this twitter trend is that Nike Inc. knows
how to approach and penetrate the young market via the internet. Nike already
understands the prestige exclusivity that their products carry - now taking
this into a matter of applying the access to the internet market. Nike releases
popular sneakers via twitter link only, so your only chance at getting a pair
of sneakers is via twitter? not necessarily but take in to account with the
demand via the retail chains does anyone really want to wake up early on
a Saturday morning take the trip to the store to not have the
slightest chance at buying a reputable sneaker which probably might be sold out
due to the amount of people already lined up in front of the store, Chances
are no one really wants to wake up that early on a Saturday morning. Nikestore.com
has taken this into consideration so now Nike has a simple solution which is to
wake up a little earlier than 8am - which is the usual time that Nike releases
its products via twitter link - hop on the computer, head to
twitter.com/nikestore then wait for the link and click on “purchase”, from
there you either got them or they sold out on you, Simple solution instead of
having to travel to the retail store.
Nike Inc. Reaches the
Market
Nike has been very
successful over time one would say a very well developed and managed brand.
Nike saves money due to the fact that Nike Inc. does not make their
own shoes; instead Nike hires factories in other countries to make their
products there. Nike is saving by having the products made elsewhere and having
to pay less, Nike also benefits of this because now Nike becomes the
designer/developer of their shoes and the distributor. Nike also acts as in
weird way as the Manufacturer and the intermediary. Nike makes the product
and uses a strategic alliance with retailers such as Finishline, Footlocker,
and Eastbay.com by supplying them with Nike products to be sold to the
consumers, therefore Nike reaching the public from many different retail
chains. Nike also ensures trust of their consumers with the use of warranties
on all their products. Nike gives a certain amount of time to return products,
although if the product is in new condition Nike allows you to return the
products at any time, also Nike allows you to purchase a product anywhere else
such as Footlocker, Finishline, and any other place you can think of the Nike
warranty applies - where Nike will reimburse you with a Nike gift card. Nike
also provides a contact number where you can call and speak to a representative
and you can go to nikestore.com and chat with a representative where they will
help you with all your needs. Nike is also well known for
the presentable designs with their products - Nike does no less with
the presentation of their stores which are designed to look like sport
facilities which never fail to impress, always keeping their customers
impressed and wanting more
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